Creative Briefs
Start your next project with a creative brief.
For anyone who works in marketing, the topic of creative briefs comes up constantly. The main question people ask is, "Does this project even need a written brief?" The short answer is: yes.
Creative briefs are essential for getting teams on the same page. They ultimately save hours upon hours of misdirection—certainly more than the time it takes to write the brief. But when timelines are tight, the brief is often the first thing to get cut from the project. This leads to wasted time, dead-ends, and extra rounds of review that could have been prevented.
When you take the time to ensure that everyone is on the same page at the start of the project, you empower your creative team to focus on executing the objective and strategy of the project, rather than asking questions and searching for information. The less guesswork your project involves, the happier everyone will be and the better the final product will turn out.
Of course, it's not that easy. Many marketers struggle to find time to write a brief and gather internal approvals. And, sometimes the process exposes gaping holes in basic marketing messaging.
Over the years, we've developed different types of briefs that can accommodate the needs and prerequisites of larger campaigns and quick-turn projects alike. Here are a couple creative brief templates and sample briefs you can use to save time and eliminate headaches as you kick off your next project.