Starting with the creation of the company’s core brand principles (values, positioning, and promise) Jon architected and delivered a flexible brand ecosystem taking into account different touch-points.
Company Values, Brand Attributes, Brand Promise
Company Description, Corporate Deck, Video and Manifesto
Brand Identity Basics, Imagery Approach, and Messaging and Communication Style
Company Tagline, Advertising Properties
Ventyx Expert Videos, Customer Videos
Logo Animation and Mneonic
Iconography Library and Illustration Library
Information Design Visual Language
Presentation / PowerPoint Templates
Event Strategy and Design
Collateral Library, Lead-Generation Templates
Social Channel Redesign and Ventyx Community Design
Product UI Design (in collaboration with team)
Merchandise and Ventyx Store
Ventyx Sales Event Brand
Ventyx Logo Animation & Mnemonic
Logo Animation with Mnemonic Animation
Design by Brad Soderlund and Mo Husseini. Mnemonic by Sacred Noise.
Ventyx World. More than a typical corporate event.
From the very beginning of the process it was clear that Ventyx had to change the hearts and minds of its customers. The company had recently ushered in a new CEO and the software had received a major overhaul. Most important, Ventyx needed to break free from old perceptions and stereotypes. With the help of first-class agency partner Jack Morton and veteran event specialist, Allison Saget, Ventyx World was a huge turnaround for the company's personality. Based in San Francisco, the event left audiences inspired by the company's new vision and a clear sense of what the new brand represented.
Agency: Jack Morton
Ventyx World Sizzle Video
Help a local Argentinean food truck increase chimichuri consumption.
Tanguito is an Argentinean grill that serves up outstanding authentic cuisine. Located at Fisherman’s Wharf in San Francisco, the restaurant is a little off the beaten path for locals and most business comes from passing tourists. Aesthetically, the truck is a little rough around the edges but more than makes up for it with delicious and unapologetically rich food. The poster campaign was designed to draw in more foot traffic by showcasing hero shots of the food with punchy headlines. Weekly specials are posted on twitter to keep locals coming back as well.
Design Team: Jon Anderson, Jonathan Haggard, Matt Smaldone, Aaron Heath.
Development: Travis Neilson and Jonathan Haggard
Let patients know they are greater than diabetes.
Medtronic, the leader in diabetes management, created a patient-centric education program that could serve as a trusted resource for both patients and health care providers. The effort included creating a brand that would empathize with a sometimes reluctant target audience while providing quality content.
UX Design: Tony Molinero, Designers: Jon Anderson, Anna Louise
Insulin Forward Overview
Ventyx Brand Campaign
Make Ventyx look like a billion dollar company.
Postioning Ventyx as a industry leader was the written objective, but making Ventyx look like a billion dollar company was the real opportunity. Developed by San Francisco-based advertising agency, Duncan/Channon, Jon and team collaborated to create an extensive ad campaign platform that could server as the launching pad for years to come.
To change the perception that Wells Fargo is only a West Coast bank.
To change perceptions we build an integrated campaign that could quickly break stereotypes and communicate Wells Fargo’s global offerings. As a result, the commercial banking and treasury group achieved double-digit growth over a two year period.
Identity and Environmental Design
As part of a larger branding effort for the Vortex line of fuel, Caltex was looking for an alternative way to advertise at the pump. The idea was to set up spotlights that illuminated driver’s vehicles as they pulled into the station.
Vortex TV Spot, Singapore
Provide a simple way for the sales team to showcase customer success stories.
Taleo's roster of world-class customers has been a powerful force in the company's growth and continued success. This intuitive app provides an easy way for the Taleo sales team to share customer case studies with prospective clients. As new case studies and videos are made available, they are automatically added to the app and a notification is sent to the sales associate.
VMware introduced the concept of virtualization to a skeptical and over saturated C-level audience. A C-level mailer was sent to hand picked leads from the Sales Team. The mailer included a pair of Sony Ear Buds and an iPod Nano was delivered at the time of the meeting.
Result: During a 2 year period with 13 mailings, over 523 sales meetings were secured. The average response rate for the mailer was 17%.
IT decision makers are constantly bombarded with marketing communications. This DM piece focused on a high-level offer: a 3-day data center assessment culminating in a detailed report outlining the rewards of virtualization.