Infographics. Yup, They’re Still a Thing.
Infographics seemed to have their heyday a few years back. Although their usage is less prevalent these days, the darlings of the data dump still can play a useful role in your marketing mix.
A good infographic can guide a viewer through complex information in a visually interesting way. A overloaded infographic on the other hand can overwhelm and confuse. Finding the balance between visual descriptions, sharing key statistics, and storytelling is part of what makes an infographic a challenge for even the most savvy designer.
Infographics tend to appeal to a curious audience, or put another way, a prospect who wants to go a little deeper but isn’t ready to commit to a white paper just yet (who is really?). Your audience might spend :60 to 3:00 minutes with your content and audiences will remember content better when it’s paired with a clever visual. On top of that, infographics are 13% more likely to be shared with a colleague than other types of collateral.
Although infographics are more costly to produce than a 4 page case study, they can be leveraged in multiple ways. The content in an infographic can be segmented into smaller bites which in turn can be leveraged in social media. It’s not uncommon to get 4 to 5 unique social banners from one infographic. Let’s see your basic collateral perform that trick.
Not sure how to drum up content for your infographic? Consider, turning a sales deck or a customer case study into an infographic, or even a web page. We’ve even seen press-releases turned into stylish designs that packed a punch.
Here are a few examples of infographics that we’ve produced over the years.
