Creating An End-to-End Crypto Brand

One of our favorite projects in 2023 was a complete brand identity for crypto innovator, On-Chain Index. From the beginning of the project there was a true collaborative spirit that made for a more explorative creative process. On-Chain Index is the first crypto company to provide full transparency by leveraging the blockchain. Building a brand identity around the idea of trust combined with a modern technology feel was at the core of this project.

In a crowded landscape, On-Chain Index needed to find a way to communicate trust and modern technology.

Building an end-to-end brand means thinking about all the pieces of the puzzle from the start of the project.

As the primary gateway to customer experience, the website takes visitors on a journey to become more familiar with OCI’s unique offering.

OIC’s mobile app included a series of hands-on meetings to work through features and UX flow.

The website and mobile apps provide customers with a consistent brand experience.

The desktop app included both user and admin designs.

Face-to-face interactions are a key part of building relationships and the brand look & feel extended to a variety of mediums.

The event system was created as a versatile library that could adapt to almost any type of event property.

Presentation decks were an essential part of the telling the OCI story. Along with helping to develop the story arc and flow, we designed with efficiency and impact in mind.

Classic textures and patterns married with more modern elements made for a versatile system.