Mapping The Brand Universe
How to Cascade Your Brand Across Marketing Channels
As marketers, we know we have limited time to captivate our audience's attention. The crux of our challenge is to articulate our brand's value in an interesting and creative way, and to convince our audience to engage.
As the number of marketing channels has increased over the years, we've gained more opportunities to engage. But along with that privilege comes the challenge of representing your brand consistently. Just managing your brand across a multi-channel world is a daunting enough task. Adjusting your brand for each of these channels without fragmenting it takes the challenge to a whole new level.
Over the years we’ve taken different approaches to mapping brands with the priority being getting a holistic view of all the assets within in the brand. Here are a few examples.
End-to-end brand example
