Connecting sales events to the brand is a matter of time
Why do sales events so often come up short on branding when they are an huge opportunity to reinforce the company brand from within? Sales teams are on the front lines and often represent the first experience a potential customer has with a brand. Yet annual sales kickoffs are often completely detached from the brand traits of the company and following their own theme.
In the case of Keynote's 2015 event, success came from mapping sales objectives to brand traits and objectives early in the process. By starting 3 months before the event, more time was available for connecting and collaboration. The result is a more choreographed theme that is both focused for sales needs and reinforces important brand traits.
Keynote opening video