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How do You Create a Brand Identity That is Both Defined and Elastic?

SHIFT Thinking™ is a unique company that helps businesses embrace a new language of value creation through transformational changes in thinking, process, and strategies.

SHIFT's brand identity needed to represent the new brand in a way that would build recognition while also allowing for transformation when working with different clients. Through expressive colors and patterns, the brand can intermix elements while still maintaining a consistent personality. A series of loose brainstorming rounds allowed for the founder to participate in the creative process and help guide the end result. 

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