Nexant Restores Power to its Brand.
In 2013, Nexant had a brand that underrepresented the value of its offering. Messaging and visual aesthetics were scattered across various groups, resulting in a messy mix of styles and value propositions.
Anderson Creative worked hand-in-hand with executive leadership and marketing teams to uncover the company’s internal strengths to help build the brand from within. The Nexant brand was repositioned and fitted with a new creative strategy that led to a complete overhaul and new era of clear, concise, and effective communication with customers and prospects.