When Sales, Marketing, and Executives Align, Good Things Happen
Meridium is a model example of the good things that can happen when everyone gets on the same page. Working with executive leadership teams, marketing, and sales, Anderson Creative helped craft and streamline the overall marketing strategy and messaging to focus campaign efforts in a fully collaborative environment. Lead generation response rates reached historic highs and sales teams were armed with marketing materials that they valued and used.
Meridium's winning streak recently reached a pinnacle with its sale to GE Digital. Read Article >