Let Patients Know They are Greater Than Diabetes.
Medtronic, the leader in diabetes management, created a patient-centric education program that could serve as a trusted resource for both patients and health care providers. The effort included creating a brand that would empathize with a sometimes reluctant target audience while providing quality content.
Deliverables: naming, brand identity, style guide, messaging, UX and website design
UX Design: Tony Molinero, Designers: Jon Anderson, Anna Louise