Juniper's Email System is as Flexible as it is Efficient.
When Juniper approached Anderson Creative to help streamline their B2B email templates, it became clear that one size would not fit all. The organization had multiple groups with a variety of needs around email marketing, and a traditional set of templates simply wouldn't suffice.
Using a modular approach built around best practices, AC provided email elements that the Juniper team could mix and match into an email that best met their objectives. Design styles like logo size, typography, and visual styles were revamped to present a consistent look and feel. A streamlined production process was also put in place, making it easy to request, review, and approve email copy, design, and code. As is often the case with B2B, 40-60% of the audience turns off their images and scan emails in 3 short seconds - so modules were designed to work regardless if viewer's images were turned off. In addition, copywriting and CTAs followed data-backed best practices.