In 2013, Nexant had a brand that underrepresented the value of its offering. Messaging and visual aesthetic was scattered across various groups creating a messy mix of styles and value propositions.
Anderson Creative worked hand-in-hand with executive leadership and marketing teams to uncover the company’s internal strengths to build the brand from within. The Nexant brand was repositioned and fitted with a new creative strategy that lead to a complete overhaul and new era of clear, concise, and effective communication with customers and prospects.
Juniper's Email System is as Flexible as it is Efficient.
When Juniper approached Anderson Creative to help streamline their B2B templates, it became clear that one size would not fit all. The organization had multiple groups with a variety of needs around email marketing and a traditional set of templates simply wouldn't suffice.
Using a more modular approach meant that teams could mix and match elements to create the email that best met their objectives. Design styles like logo size, typography, and visual styles were designed to present a consistent look and feel. A streamlined production process was also put in place making it easy to request, review, and approve email copy, design, and code. The modular system was also built with best practices in mind. As is often the case with B2B, 40-60% of the audience turns off their images and scan emails in 3 short seconds so design modules were build to work regardless if viewer's images were turned off. In addition, copywriting and CTAs followed efficient best practices.
How do You Create a Brand Identity That is Both Defined and Elastic?
SHIFT Thinking™ is a unique company that helps businesses embrace a new language of value creation through transformation changes in thinking, process, and strategies.
SHIFT's brand identity needed to both represent the new brand in a way that build recognition but could also be transform when working with different clients. Through expressive colors and patterns, the brand can intermix elements while still maintaining a consistent personality. A series of loose brainstorming rounds allowed for the founder to participate in the creative process and help guide the end result.
Sales Enablement Design
When Sales, Marketing, and Executives Align, Good Things Happen
Meridium is a model example of the good things that can happen when everyone gets on the same page. Working with executive leadership teams, marketing, and sales, Anderson Creative helped craft and streamline the overall marketing strategy and messaging to focus campaign efforts in a fully collaborative environment. Lead generation response rates reached historic highs and sales teams were armed with marketing materials that they valued and used.
Meridium's winning streak recently reached a pinnacle with its sale to GE Digital. Read Article >
Starting with the creation of the company’s core brand principles (values, positioning, and promise) Jon architected and delivered a flexible brand ecosystem taking into account different touch-points.
Ventyx Logo Animation & Mnemonic
Logo Animation with Mnemonic Animation
Design by Brad Soderlund and Mo Husseini. Mnemonic by Sacred Noise.
Ventyx World. More than a typical corporate event.
From the very beginning of the process it was clear that Ventyx had to change the hearts and minds of its customers. The company had recently ushered in a new CEO and the software had received a major overhaul. Most important, Ventyx needed to break free from old perceptions and stereotypes. With the help of first-class agency partner Jack Morton and veteran event specialist, Allison Saget, Ventyx World was a huge turnaround for the company's personality. Based in San Francisco, the event left audiences inspired by the company's new vision and a clear sense of what the new brand represented.
Agency: Jack Morton
Ventyx World Sizzle Video
Let Patients Know They are Greater Than Diabetes.
Medtronic, the leader in diabetes management, created a patient-centric education program that could serve as a trusted resource for both patients and health care providers. The effort included creating a brand that would empathize with a sometimes reluctant target audience while providing quality content.
UX Design: Tony Molinero, Designers: Jon Anderson, Anna Louise
Insulin Forward Overview
Provide a Simple Way for the Sales Team to Showcase Customer Success Stories.
Taleo's roster of world-class customers has been a powerful force in the company's growth and continued success. This intuitive app provides an easy way for the Taleo sales team to share customer case studies with prospective clients. As new case studies and videos are made available, they are automatically added to the app and a notification is sent to the sales associate.
Design Team: Jon Anderson, Jonathan Haggard, Matt Smaldone, Aaron Heath.
Development: Travis Neilson and Jonathan Haggard
A New Stock Photo Company
How to Build a Stock Photo Company in a Year
Foto Sushi was born from frustration. After years of searching for decent people images, Jon and some fellow creatives decided to build a brand new library of people images that would change the norm of what the traditional stock world offered. Over the course of a year, 400 models were photographed with over 75,000 images taken. In 2017, Foto Sushi will be expanding its library to include a range of people images from around the world.
Beautiful retouching of a headshot in 2 minute video.
Help a Local Argentinean Food Truck Increase Chimichuri Consumption.
Tanguito is an Argentinean grill that serves up outstanding authentic cuisine. Located at Fisherman’s Wharf in San Francisco, the restaurant is a little off the beaten path for locals and most business comes from passing tourists. Aesthetically, the truck is a little rough around the edges but more than makes up for it with delicious and unapologetically rich food. The poster campaign was designed to draw in more foot traffic by showcasing hero shots of the food with punchy headlines. Weekly specials are posted on twitter to keep locals coming back as well.
Oniqua provides industries like mining, oil & gas, and utilities software to help them manage their maintenance, repair, and operations (MRO). The rebranding project was rooted in extensive interviews and persona-based research while covering a wide range of brand assets.
• Brand strategy • Brand messaging platform & positioning • Revamp brand look & feel • Company website • Corporate video • Brand identity system • Corporate business systems templates • Lead Gen templates